Marketing

Research and draft your next LinkedIn post

Start with something worth saying. The agent checks sources, proposes a topic and prepares a draft for review.

The problem and the outcome

A company page needs posts that rest on something real: a published report, a release, a case. Finding that material, checking it against its original and turning it into a draft in the company's voice takes a morning nobody has. The outcome of this workflow is a sourced draft to review instead of a blank page. It does not promise daily posting, audience growth or engagement.

A concrete example: how we run it on our own page

The steps below are the ones our own workflow follows. The guide shows them on one post, with the dates and the manual steps.
  1. Find a relevant observationThe agent searches the last seven days of public research, reports and news for a finding that fits the editorial line.
  2. Check its original sourceEvery number and quote is checked against the primary source, never a second-hand article. A number it cannot check is left out.
  3. Choose an angle for the readerOne observation per post: what the source found, what it means in practice, and where Maplith fits, stated as the source states it.
  4. Prepare the draftA plain-text post in the company voice, with the source named, one link and at most three hashtags.
  5. Review and publish through the supported pathThe agent hands the draft to Maplith as a request. A person approves, edits or declines. Maplith publishes an approved text post.

Who does what

What Maplith supplies

The request the draft travels in, the approval a person gives, the publication of an approved text post on the connected page, and the record of what was published, with its address.

What the agent does

The research, the source check, the angle and the draft, in the assistant your team uses. It asks Maplith to publish; it never holds the page's access itself.

Where a person decides

Every post, before it goes out. A declined request does not go out. An edit by the reviewer becomes guidance for the next draft.

Routine action versus exception

SituationWhat happensWho decides
A sourced text post, in the voice and within the limitsThe agent requests publication; after approval Maplith publishes it at the named time.A person, before publication.
A number the agent could not check against the originalThe number is left out of the draft, and the draft says so.The agent, by the rule.
A post with an image, a video or a carouselThe agent drafts it; the approved post is published by hand by the page admin.A person, who also publishes.
Nothing worth saying this weekNo draft and no request. The workflow posts nothing rather than something thin.The agent, by the rule.

Prerequisites

You needWhy
An assistant that can search and read the webThe research and the source check happen there.
A list of sources you trust, and an editorial lineThe agent chooses from your list and adds no source of its own.
A LinkedIn company page connected to MaplithMaplith keeps the connection and publishes approved posts; see the guide for the LinkedIn-side requirements.
A person who reviews every postThe approval is the step that makes the rest safe.

Questions people ask

Can anything post without me?

No. In this workflow each post requires approval before publication, and a declined request does not go out.

Does the agent get the keys to my company page?

No. The agent requests publication through Maplith. Maplith stores the page's connection and publishes approved posts with it.

Does the agent post every day?

Only when there is something worth saying. Scheduling lives in the assistant that runs the research, not in the prompt; see the guide.

See how we prepare LinkedIn posts

The guide shows one post from the research to the published text, with the approval, the manual steps and the sources.